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Acrobat PDFBringing the End User into the System: Directions in the U.S. Intelligent Transportation Systems Program
ID No. 55

posted: March 27, 2002
by: ICIS

Created: October 27, 2001
Author: Thomas A. Horan, Ph.D.
Description: The Promise of Information Intensive Systems

Robert Crandall, the former Chairman and CEO of American Airlines, once remarked that his Sabre information system was one of the most important advances in travel over the last thirty years. While no doubt laced with the same self- onfidence that propelled him to transform an industry, the comment is not without merit: the Sabre system served as the information system that facilitated discounted flights, costumer loyalty (e.g. frequent flyer) programs, and new hub-and-spoke service designs that translated the concept of yield management into reduced fairs and increased service.
Acrobat PDFThomas A. Horan.pdf